Grá meaning ‘love’ in Ireland evokes the idea of fresh, quality produce from local growers. When Sweet! were briefed we knew we needed to not only build a brand but also convey a new refreshing concept to the fresh produce market. The result was a unique bold and dynamic style which was then utilised across the range of retail and foodservice packaging, trade stands, communications, advertising, website and point of sale.

The success of this brand is attributable to the talent, guile and expertise applied by Sweet! from day one in developing Grá.  From the logo, through to the carton design, then the Strawberry crates, the website and ultimately the Bloom stand- having been given just a name they bred life into a very contemporary, fun brand and really Bloom was only the culmination of their efforts. It has been a pleasure working with them and the Sweet! team.

Vincent Dolan | Total Produce

The success of this brand is attributable to the talent, guile and expertise applied by Sweet! from day one in developing Grá.  From the logo, through to the carton design, then the Strawberry crates, the website and ultimately the Bloom stand- having been given just a name they bred life into a very contemporary, fun brand and really Bloom was only the culmination of their efforts. It has been a pleasure working with them and the Sweet! team.

Vincent Dolan | Total Produce