Sweet! was asked to design a series of leaflets to promote a quarterly Baby Event in Dunnes Stores, one of Ireland’s largest and leading retailers. This included product photography, brochures and POS solutions for in-store promotions. We were delighted to work on this project, we loved styling the textile photography and we developed a strong colour palette and set of illustrations which complimented the existing event logo.

Dunnes Baby Logo

As part of this brief, we developed recipe spreads for Baby Led Feeding. After planning out the initial layouts, we styled the photographs, using props and backgrounds which complimented the existing baby event colour palette. Bespoke illustrations added a fun and playful element to the campaign.

Dunnes Baby Event illustrations & icons.

There has been great feedback from this campaign, with mums across Ireland sharing details of offers online…many customers are already anticipating the next event. The brochure was shared across facebook and the design was also implemented across in-store POS. It was great seeing these designs come to life in all of the retail outlets nationwide.

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