UNICEF place children at the heart of everything they do. Sweet! worked with UNICEF to create a nationwide campaign called “It’s About Us” for the National Youth Summit. The day focused on the inclusion of children and young people in important decision making and the vital role which they play in making the world a better place. Striking imagery, colour blocking and playful icons captured the spirit of the day and educated those present about the challenges facing our world.


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We work with Sweet! because they take the time to get to know our needs and what we are looking for in creative design. They are always interested in a collaborative approach where they could bring their design skills to match our organisational needs.

Ruth Craig | UNICEF Ireland

Ban Ki Moon Unicef Ireland

Sweet! delivered a really strong presence for the campaign which led to it being a huge success. More than 150 young people gathered together in Dublin Castle on the day to discuss their commitment to children’s rights and well-being. We were delighted to work with Sweet! on such an important initative.

Ruth Craig | UNICEF Ireland

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