Hidden Heroes

Hidden Heroes produce a range of nutritious, healthy and tasty vegetable based food products for children. Sweet! worked to create a fun, fresh and engaging brand. From a distance the brand also had to be instantly recognisable, whether it be placed on a bag, business card or on livery.


Visual Identity
Brand Architecture
Brand Guidelines
Packaging Design

Environmental Design
Print Collateral
Website Design

A huge part of the brand development was ensuring 'Mum approval and kid appeal' every step of the way, without alienating children of any age.

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