Macánta Nutrition is an Irish company producing high-quality nutritional supplements. The word Macánta itself means 'honest and sincere', and that represents everything they do as a company. Sweet! worked with the team to modernise and reinvent the brand identity, giving it a new energy and improving performance at the shelf and beyond.
Visual Identity
Brand Architecture
Brand Guidelines
Packaging Design
Environmental Design
Print Collateral
The celtic-inspired typography and natural colour palette are a reflection of the Irish landscape. They truly work together to create a packaging system that sits at the centre of honesty and trustworthiness.
The bottles are made using 100% recyclable packaging. The attention to detail and love for what they do is what adds value to this Irish, sustainably made and environmentally conscious brand.
