Enterprise Imaging Systems embarked on a mission to revolutionise their brand and Sweet! were over the moon to help them with this challenge. Their product: a suite of document management software products that integrate with all leading accounts and ERP software solutions. The first task was to create a new brand identity and develop a website which highlights their innovative products while also holding their clients and the strong relationships they have with their integration partners at its core.
Our initial work on the brand and website has now evolved into an ongoing partnership where we work with the team to produce material on everything for the various marketing channels as well as all kinds of printed material.
Branding
Positioning
Copywriting
Print Collateral
Brand Development
Exhibition
UX Research
Website Design
Development
Video
Animation
Social & Digital Assets
Organisation quickly emerged as a core creative concept. Boxes may have historically been used as a tool to organise but by removing parts and making them transparent, it becomes a virtual scanning device. It also takes the form of the letter ‘E’.
When it came to conducting UX research, our objective was to understand their audiences and their needs, which allowed us to set clear goals and actions with the user in mind. With this in place, we brought the website to life, establishing a clear continuity between their products and their brand.
If you are looking for a highly creative, strategic and personable brand design agency to work with I highly recommend Sweet. They are a business savvy team that create brand designs and campaigns that will resonate with your target audience. What’s more they are a dream to work with.
